{"id":1667,"date":"2026-04-22T12:38:37","date_gmt":"2026-04-22T12:38:37","guid":{"rendered":"https:\/\/caconwygwynedd.wales\/?page_id=1667"},"modified":"2026-09-28T11:04:12","modified_gmt":"2026-09-28T11:04:12","slug":"strategic-priorities","status":"publish","type":"page","link":"https:\/\/caconwygwynedd.wales\/cy\/strategic-priorities\/","title":{"rendered":"Blaenoriaethau Strategol"},"content":{"rendered":"

Strategic Plan April 2026 – March 2028<\/h1>\n

Executive Summary<\/strong>
\nThe document outlines the post-merger Strategic Plan (2026\u20132028) for Cyngor ar Bopeth Conwy Gwynedd Citizens Advice, following the July 2025 merger of the Conwy and Gwynedd charities. The merger aims to create a stronger, more financially sustainable organisation to handle growing demand for advice services while navigating significant funding challenges.<\/p>\n

Key Sections & Highlights<\/strong><\/p>\n

1. Background & Merger Rationale<\/strong>
\n\u25cf History: Long established charities with Citizens Advice Conwy operating from 1939, while Gwynedd existing in its present form from 2002. Strategic partnership of both organisations developed in 2021.
\n\u25cf Governance & Presence: Governed by an 11-member Trustee Board and Chief Executive. Offices are located in Bangor, Caernarfon, Dolgellau, Llandudno, and Pwllheli, alongside an extensive outreach network.
\n\u25cf Why Merge? Eliminated duplicate governance, finance, HR, and operational processes. It pooled reserves to withstand funding lapses, expanded service scope, enhanced staff development, and created a stronger presence.<\/p>\n

2. Commitment to the Welsh Language<\/strong>
\n\u25cf The Welsh language is central to operations, with bilingual services offered across all channels.
\n\u25cf The merged entity supports language growth among staff and continues Gwynedd\u2019s policy of providing simultaneous translation facilities at key governance meetings.<\/p>\n

3. Strategic Framework & National Alignment<\/strong>
\nAligns with the national Citizens Advice strategy (“Transforming together: trusted advice in times of change”) around three key missions:
\n1. Provide advice fit for the future: Expanding multi-channel access.
\n2. Close the gap: Target structural inequalities and marginalized groups.
\n3. Take early action: Focus on prevention before individuals reach crisis point.<\/p>\n

4. Advice Demand & Financial Challenges<\/strong>
\n\u25cf Soaring Demand: Projected advice issues exceed 50,000 annually per county. In 2024\/25, the combined service supported 10,000+ residents with over 48,000 issues.
\n\u25cf Funding Pressures: Facing severe funding reductions, including the removal of Conwy Council grant funding (April 2024), expiration of UK Shared Prosperity Funds, and reductions\/endings to the UK Help to Claim contract from March 2026.
\n\u25cf Mitigation: The organisation is reviewing outreach\/premises, securing new revenue streams, streamlining costs, and executing project-specific action plans.<\/p>\n

5. Alignment with Wales’ Well-being Goals<\/strong>
\nThe plan highlights alignment with the Well-being of Future Generations (Wales) Act across seven areas:
\n\u25cf Prosperity & Equality: Free advice ensures citizens understand rights, access financial support, and avoid exploitation.
\n\u25cf Health & Community Cohesion: Relieves poverty-induced distress\/anxiety and fosters local community ties.
\n\u25cf Global Responsibility & Climate: Promotes energy efficiency advice, hybrid\/remote working, and paperless digitisation to minimize carbon emissions.<\/p>\n

Top 3 Priorities<\/strong>
\nThe Trustee Board agreed three key strategic priority areas:<\/strong>
\n1. Funding for Survival and Growth: Diversifying funding sources and remaining financially viable.
\n2. High Service Demand: Finding efficient ways to serve more clients despite resource limitations.
\n3. Service and Advice Quality: Maintaining high generalist advice and casework compliance standards across all delivery channels.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-1667","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/Pbbqmd-qT","_links":{"self":[{"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/pages\/1667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/comments?post=1667"}],"version-history":[{"count":4,"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/pages\/1667\/revisions"}],"predecessor-version":[{"id":4985,"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/pages\/1667\/revisions\/4985"}],"wp:attachment":[{"href":"https:\/\/caconwygwynedd.wales\/cy\/wp-json\/wp\/v2\/media?parent=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}